February 2017

February Launch

New Perspectives

Centuries before Rolling Stones guitarist Keith Richards wore skull rings on every finger, the skull was a symbol of power. Then it appeared in jewelry as a memento mori ("remember you must die")—not very cheerful, but no one cared because skulls were cool in the 15th century. It became all the rage again in the late 1800s, when Queen Victoria incorporated it in her memorial jewelry following the death of her husband. Thanks to rock star royalty, skulls made it back into fashion in the mid-60s, and we’re so in love with this iconic motif that Swarovski’s Spring/Summer 2018 assortment includes a stunning Skull Flat Back crystal. Use it in rebellious, street-chic “Don’t mess with me” jewelry designs, or to give a pretty piece made with softly gleaming Crystal Iridescent Blue pearls an unexpected rock-‘n’-roll edge. You’ll get edginess of a different, more futuristic, kind when your designs incorporate sculptural, 2.5-dimensional Tilt crystals from SS18’s new Illusion Designer Edition. It’s a new kind of urban statement—eclectic, individual and strong.

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February 2017

Earrings Illusion

Design of the Week

For sheer class, nothing beats the polished perfection of an elegant long-drop earring, especially when it’s tipped with the dazzling geometry of the new Tilted Chaton Fancy Stone. Wear your hair back for maximum effect!

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January 2017

New Perspectives

Swarovski nnveils Spring/Summer 2018 Innovations

Swarovski, the world leader in precision-cut crystals, is pleased to announce its Spring/Summer 2018 crystal innovations. With the world in a period of rapid change, as we seek to redefine ourselves and eradicate the outmoded structures of the past, the trend theme for Spring/Summer 2018 is, appropriately, New Perspectives.

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January 2017

Socks Cozy Winter

Design of the Week

There are socks, and then there are socks! These Cozy Winter socks are definitely in the second category. With a sprinkle of crystals clustered round a bubbly pom-pom, just lean back, stretch your toes toward the fire, and wait for the compliments.

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January 2017

Cap Après Ski

Design of the Week

Is there anything as cute as a knitted pom-pom hat for ski style? Whether you’re heading for Zermatt, St. Moritz or Kitzbühel, the cozy Après Ski hat is chic as well as warm. Simply glue or sew Crystal Pearls and Flat Back Hotfix around the turn-up, and you’ll sparkle on the slopes!

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