March 2017

Greenbird’s Big Jewelry Contest

Meet the Winners

We’re delighted to announce the winners of the international jewelry competition organized by Russia’s favorite online beading shop, greenbird.ru, in collaboration with Swarovski Create Your Style. Greenbird’s Big Jewelry Contest 2017 attracted entries from hundreds of Jewelry designers all over the world, but only a very talented 49 finalists were invited to the Grand Finale in Moscow on March 4. In a dazzling gala atmosphere winners were announced from three categories: Swarovski’s Choice, Greenbird’s Choice, and Viewer’s Choice.

Image credits, from left to right and top to bottom:
1. + 2. Julia Gorina: The One you Feed
3. Irena Gasha: Princess of Savannah
4. + 5. Svetlana Masson: The blooming garden of my soul


Leading the judging panel for Swarovski’s Choice was environmental campaigner and filmmaker Céline Cousteau, granddaughter of the ocean explorer Jacques Cousteau, and Guest Designer at Swarovski (Tribal Collection FW17). Taking first place in this category was Julia Gorina whose necklace design entitled The One That You Feed wowed the judges with its striking depiction of a black and a white wolf chasing each other’s tails. Second place went to Svetlana Masson for The Blooming Garden of My Soul, an exquisitely formed baroque floral design in azure and ruby red. Nadya Firsova took third place with her tribal-inspired Kayapo-Karaja necklace.



A panel of Greenbird’s employees, led by company founder Tatiana Zakharova, judged Greenbird’s Choice. They loved the bold zebra motif that featured on first-place winner Irena Gasha’s Savannah Princess necklace. Julia Gorina and her wolf necklace bagged another prize, taking second place in this category. Third place was awarded to Juliya Rybakova for Tin-Hinan, a breathtakingly intricate design inspired by a 4th-century Berber warrior queen.

Visitors to Greenbird’s showroom selected the Viewer’s Choice winners. Svetlana Masson’s floral necklace beat Julia Gorina’s wolf necklace into second place in this category. Irena Gasha and Elena Turgeneva shared third place—the former earning her second competition prize with her zebra design, the latter impressing visitors with her Alien Tribe Priestess necklace that recalled creatures from the popular movie franchise.

After receiving their awards, winners and finalists celebrated at a glittering party hosted by Greenbird and Swarovski.

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March 2017

Earrings Crystal Eye

Design of the Week

People used to think that wearing the protective evil eye would bring love, success and happiness. Today, we think wearing this motif simply brings eye-catching style. Using straightforward wiring techniques, add a playful peek-a-boo element to your outfit with these Crystal Eye earrings. Here’s looking at you!

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March 2017

Bracelet Better Stripes

Design of the Week

The simplest ideas are always the best. What better way to say “summer’s coming” than with striking stripes in red, white and blue? Make these stylish bracelets with a little easy riveting and ironing, and step into spring.

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March 2017

Blouse Make up Lashes

Design of the Week

“Jeepers creepers, where’d you get those peepers?” These flirty eyelashes turn a demure white shirt into something sassy and stylish. Lay out Flat back Hotfix crystals in the required shape, then just iron them into place. Easy.

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March 2017

Love, Kiss & Stripes

Theme of the Month

Hurry up, summer! We’re totally over our winter wardrobe already. That’s why we’re loving the return to monochromatic stripes—there’s something jaunty about stripes that shouts: “Get ready for sunny weather!” But don’t think of them purely in terms of clothing—wear them as dainty bows at your ears, or as the base material for bracelets that you can glitter up with crystals.

Alternatively, go pop art with a luscious red lip motif. Spread the love around sneakers, bags—anything with a pale background on which you can paint a puckered-up, lipstick-stained kiss. Then add pops of sparkle with randomly applied heart-shaped crystals.

The surreal “evil eye” has been around in jewelry design for centuries, worn as a protective talisman. Today, thanks to Madonna, Paris Hilton, Salma Hayek and Britney Spears who have all been spotted wearing jewelry incorporating the eye motif, it’s a fashion statement. Get the look with long, eye-themed, crystal earrings—try wearing just one on its own for a confident, on-trend statement. Speaking of eyes, eyelashes are a sweetly quirky embellishment for SS17, too: create crystalline versions on everything from drawstring bags to plain white shirts. Get playful!


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