Frequently Asked Questions (FAQs)
We've put together answers to the questions that we are most frequently asked, and we hope you'll find the
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- What is Swarovski’s historical background?
- Does Swarovski only sell finished products?
- What is Create Your Style?
- What makes Swarovski crystals special?
- What does ADVANCED CRYSTAL stand for?
- What is the difference between a color and an effect/a coating?
- What is an effect in general terms? How many types of effects are there?
- How many colors and effects does Swarovski crystals offer?
- How are coatings generally applied? How durable are they?
- When did Swarovski start to work on coatings & effects?
- How often does Swarovski crystals develop new effects?
- What does AB stand for?
- Are there regular additions to the product assortment?
- What’s a XILION Bead?
- What are “Round Stones“?
- What are “Flat Backs No Hotfix”?
- What are “Flat Backs Hotfix”?
- What are “Sew-on Stones”?
- What are “Fancy Stones”?
- What are “Beads”?
- What are “Crystal Pearls”
- What are “Pendants”
- Can I have an “all around look” at my favorite Swarovski crystals?
- Where can I buy Swarovski crystals?
- Can I buy Swarovski crystals on www.Create-Your-Style.com?
- How do I know if I am buying from a supplier of genuine Swarovski crystals?
- Where can I get basic information about how to get started with my new hobby?
- What’s the “Design of the Week”?
- Where can I find instructions to create designs with Swarovski crystals?
- What’s the “360° view” for designs all about?
- How can Swarovski crystals be applied?
- How do you source what trends and designs are going to be popular or fashionable?
- Where can I get advice on how to combine colors properly?
- Where can I find information about workshops?
- Are there any online tutorials available?
- Are there any apps available?
- What/who are Create Your Style Ambassadors?
Swarovski1. What is Swarovski’s historical background?
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. With his dream of creating crystal so perfect that it captured both the eye and the heart Daniel Swarovski revolutionized the fashion world. More than 115 years of dedication have transformed the name Swarovski into the synonym for precise workmanship, quality and creativity all over the world.
Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the Swarovski Crystal Business, still family-owned and run by 5th generation family members, has a global reach with more than 25,000 employees and a presence in over 120 countries.
2. Does Swarovski only sell finished products?
Swarovski comprises two major businesses, one producing and selling loose crystals to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 2,200 retail outlets worldwide.
Create Your Style3. What is Create Your Style?
Create Your Style is Swarovski’s worldwide Do-it-Yourself initiative to spread the joy of creative personal design using Swarovski crystals, Swarovski’s varied and versatile line of crystal items in every color, shape, size and style. Since the initiative’s launch in 2004, Create Your Style has devoted itself to the creation of an inspiring and interactive platform to inspire and connect like-minded people with a passion for expressing themselves through personal design. At www.Create-Your-Style.com, creative expression is the name of the game.
Product features4. What makes Swarovski crystals special?
Highest Brilliance: Often imitated but never equaled, Swarovski offers the world‘s most brilliant and perfect loose crystal. Cutting edge technology brings the ultimate level of brilliance with the broadest light distribution and most intense luminosity – far ahead of competition.
Perfect Hole Solutions: Beads or Pendants from the Swarovski crystals assortment have a crystal clear hole that creates even more brilliance and color intensity. In addition, the rounded edges at the hole entry and exit facilitate the application and protect the thread and support the longevity of the designed piece.
Widest range of shapes and cuts, sizes, colors and effects: Swarovski crystals have a large variety of sophisticated shapes and cuts and more than 50 colors and 15 effects including the latest trend colors.
5. What does ADVANCED CRYSTAL stand for?
ADVANCED CRYSTAL refers to the re-defining the very DNA of crystal. Until now, lead has been a necessary component in the creation of ultra-clear, glittering crystals, but Swarovski has underlined its position as a market leader by creating ADVANCED CRYSTAL. This brand new composition provides the same sparkle, dependability, and variety that Swarovski is famous for – without lead*. ADVANCED CRYSTAL is also proof of Swarovski’s long-standing reputation as a socially responsible corporate role model. (*Crystal glass and all other materials containing 0.009 % lead or less.)
Colors & Effects6. What is the difference between a color and an effect/a coating?
A colored crystal is completely permeated with a base color from the time of its creation, whereas the creation of crystal effects begins with a pure sparkling crystal, which is normally the basis from which to start. The creative effect is then achieved through a special finishing/coating process, which applies the effect to the surface or back of the crystal, depending upon the desired outcome.
7. What is an effect in general terms? How many types of effects are there?
Swarovski crystals offers both surface and translucent effects. Each surface effect has a vacuum coating on the obverse side of the crystal. Alternately, a vacuum coating on the reverse side of the crystal generates a translucent effect, which is intensified as it shines through the transparent crystal.
8. How many colors and effects does Swarovski crystals offer?
Swarovski crystals offers a classic, standard assortment of both colors and effects. Depending on the product group, this exclusive array can contain between 59 and 73 colors and between 19 and 27 effects. The most significant color for Swarovski crystals is without doubt natural Crystal, followed closely in importance by Jet and the range of Rose colors. As to effects, Crystal Aurora Borealis (AB), Crystal Golden Shadow, Crystal Silver Shade, Crystal Silver Night and Crystal Bronze Shade are amongst the highest ranking.
9. How are coatings generally applied? How durable are they?
The effects are applied by various vacuum-coating processes, which produce effects of varying durability depending on the individual application.
10. When did Swarovski start to work on coatings & effects?
The history of the creation of coatings and effects can be traced back to 1956, the year in which Swarovski, together with Christian Dior, developed the revolutionary ‘Crystal Aurora Borealis’ effect: a shimmering opal-like finish that truly enhances the beauty and sparkle of cut crystal. Since then, Swarovski has developed an extraordinary range of effects.
11. How often does Swarovski crystals develop new effects?
Swarovski crystals offer an immense variety of effects and colors and normally launches 2 new colors and 2 new effects per year, keeping one step ahead of worldwide trends in fashion, style and design.
12. What does AB stand for?
Aurora Borealis, commonly known as AB, is an effect which was jointly developed by Swarovski and Christian Dior in the 1950s. AB - a shimmering opal-like finish that truly enhances the beauty and sparkle of cut crystal - is the most popular effect within the Swarovski crystals product assortment.
Innovations13. Are there regular additions to the product assortment?
The extensive Swarovski crystals product assortment is updated and enhanced twice a year with new colors and products, keeping one step ahead of worldwide trends in fashion, style and design. Find out more about the latest collection – including a variety of new colors, effects and shapes – on the Create Your Style website!
XILION14. What’s a XILION Bead?
XILION is a special cut developed by Swarovski which stands for the utmost brilliance, intense sparkle and fascinating light effects.
The XILION Bead art. 5328 combines complex, precision-cut faceting and perfect geometry to create a crystal of unrivaled luminosity, one that allows personalized designs to reach shimmering new heights of refinement. Advanced wearing comfort of the finished design is ensured by the rounder belt line. The XILION Bead art. 5328 is available in a tremendous variety of colors and effects.
Product groups15. What are “Round Stones“?
Round Stones are loose crystal elements feature a round view-side and have a range of different cuts such as the XIRIUS Chaton – the most brilliant cut on the market. The majority of Round Stones are pointed on the reverse side, making them easy to use with metal claw settings or with die-cast, metal alloys that have pre-set cavities into which they can be either pasted or glued.
16. What are “Flat Backs No Hotfix”?
Flat Backs No Hotfix (NoHF) are loose crystal elements with Platinum Foiling on the back for extra brilliance and protection. Flat Backs NoHF are easy to apply to a variety of carrier materials using standard one- or two-component glues. They are available in a multitude of colors, shapes and cuts. The most important single item in this product group is the XILION Rose – the most brilliant cut on the market.
17. What are “Flat Backs Hotfix”?
Flat Backs Hotfix (HF) are loose crystal elements with a flat reverse side that has been pre-coated with a heat-sensitive glue. Flat Backs HF can be easily applied by heat to a range of textile carrier materials and produce a durable and long-lasting crystal effect. Flat Backs HF are available in a multitude of colors, shapes and cuts.
18. What are “Sew-on Stones”?
Sew-on Stones are loose crystal elements that can be sewn by hand or machine onto any type of textiles or accessories. Sew-on Stones come in two- or three-hole varieties and can be used for a range of decorative purposes or for fine embroidery. Lochrosen are crystals with just one hole (similar to a sequin).
19. What are “Fancy Stones”?
Fancy Stones are offered in numerous shapes ranging from classical gemstone-inspired cuts to progressive trend cuts. They come in a huge assortment of different sizes and colors. Showing either a facetted or flat reverse side, Fancy Stones can be glued into pre-cast cavities or used in metal settings. Their precision cut facets assure the highest brilliance and endow design ideas with a unique sparkle.
20. What are “Beads”?
Beads are the most popular product group and easy to use. They are available in the latest fashion colors, effects and cuts. Used in a variety of applications (beading, sewing, wire work, etc.), they blend perfectly with other crystal elements. They are available as loose crystals, or linked as Bead Chains.
The XILION Bead offers a one-of-a-kind brilliance. Its crystal-clear, polished hole with rounded edges not only amplifies sparkle, it also protects threads to produce longer-lasting designs, and the specially rounded equator guarantees greater wearing comfort.
21. What are “Crystal Pearls”?
Crystal Pearls are perfect replicas of genuine pearls. Made of a unique crystal core covered with an innovative pearl coating, these pearls possess a flawless, silky smooth, rounded surface. They are available in a variety of shapes, sizes, and colors. Different hole diameters are available to accommodate a range of applications. The Crystal Pearl art. 5811 is perfectly suited for applications that require a larger hole diameter.
22. What are “Pendants”?
Pendants have a timeless elegance and are available in a large range of classical and avant-garde cuts and shapes, as well as in many colors and effects. In addition, they offer a whole range of different application and design options, such as jewelry manipulation and textile or interior applications.
3D view23. Can I have an “all around look” at my favorite Swarovski crystals?
Select your favorite Swarovski crystals in the product channel on www.Create-Your-Style.com and click on “3D-View” to check it out from all angles. You’ll be amazed by the sparkling product video – prepare your sunglasses.
WHERE TO BUY24. Where can I buy Swarovski crystals?
It has never been easier to shop for your favorite Swarovski crystals – just go for the Create Your Style Product Finder on www.Create-Your-Style.com. Just browse the Product Catalogue at any time of day or night, add your favorite crystals to your shopping list, and straightaway you’ll see a list of the stores that stock it.
You can visit our numerous official suppliers and specially Create Your Style RECOMMENDED STORES in your area to browse new colors, cuts and products, be inspired by new designs and learn more about innovative techniques.
25. Can I buy Swarovski crystals on www.Create-Your-Style.com?
The Create Your Style Product Finder on www.Create-Your-Style.com is the your direct and reliable link to authorized suppliers and makes it easy to shop for sparkling Swarovski crystals. Just browse the Product Catalogue at any time of day or night, add your favorite crystals to your shopping list, and straightaway you’ll see a list of the stores that stock it.
26. How do I know if I am buying from a supplier of genuine Swarovski crystals?
Create Your Style with Swarovski crystals is the quality label especially designed to ensure customers can easily identify Swarovski’s crystal. Seek out for authorized suppliers who carry the Create Your Style with Swarovski crystals label! Choosing them you can be confident and secure in the fact that you are buying the genuine, high quality crystal elements for which the company is internationally known.
Instructions27. Where can I get basic information about how to get started with my new hobby?
Before you start getting creative, there are a number of essential instruments and equipment needed for creating your own sparkling designs using Swarovski crystals. Of course it is also vital to be informed about the major techniques with which you can create your unique designs. Learn more about these basics, which are a must for any creative designer in the “GET STARTED” channel on www.Create-Your-Style.com.
28. What’s the “Design of the Week”?
The new ‘Create Your Style Design of the Week’ brings you step-by-step instructions along with a Create Your Style Trend Manager’s blog giving trends, ideas, and tips and tricks on how to get sparkling results from a new project every week of the year – for free! Check out www.Create-Your-Style.com for the latest instructions.
29. Where can I find instructions to create designs with Swarovski crystals?
www.Create-Your-Style.com provides you with a wide range of free step-by-step instructions to create sparkling designs. In the "DESIGNS" channel you find more than 250 instructions for jewelry, accessory, interior or paper & packaging designs.
360° view30. What’s the “360° view” for designs all about?
Imagine being able to rotate a design on screen and check it out from all angles, rather than being restricted to just one view from the front. Well, you can now. Just click on the new ‘360° view’ button, scrutinize it from all sides, and you’ll get a detailed preview of the design you’re about to make.
Techniques31. How can Swarovski crystals be applied?
Swarovski crystals have tremendous application possibilities: they can be beaded, glued, sewn or ironed onto textiles. The creative possibilities for Swarovski crystals are limited only by your own imagination. Have a look at the “GET STARTED” on www.Create-Your-Style.com to learn more about the various techniques.
Inspiration32. How do you source what trends and designs are going to be popular or fashionable?
Swarovski has an international research team which gathers all different moods and trends – which are influenced by tradition, lifestyle, cultural and regional habits – from all over the world. We bring them all together and match the insights with our product range of Swarovski crystals and with different DIY techniques.
Color combinations33. Where can I get advice on how to combine colors properly?
Searching for the perfect color combination is a thing of the past with the Create Your Style Color Carousel. You’ll find all the colors and most popular effects on Crystal for Swarovski Beads, which you can select as the ‘main color’ in your color combinations. The Color Carousel invites you to a journey of discovery that reveals contrasting colors, harmonizing colors, and even the corresponding Crystal Pearl color for the color of your choice.
Designed with the rainbow in mind, this easy-to-use and attractive tool offers beginning designers and fashion adepts of all skill levels a direct and true-to-scale overview of the color spectrum. The Create Your Style Color Carousel is available on www.Create-Your-Style.com as well as an app.
Workshops/TUTORIALS34. Where can I find information about workshops?
In the “EVENTS channel” on www.Create-Your-Style.com a detailed overview about events – conducted by Create Your Style, our Ambassadors as well as by our customers – can be found.
35. Are there any online tutorials available?
Create Your Style’s YouTube channel provides you with a wide range of fascinating online instruction videos. With step-by-step instructions in easy-to-follow videos, making wonderful jewelry and accessories is a cinch.
Also check out the brand-new “"The Professor of Crystal”” video series in which the Professor gives expert instruction that makes it possible for every crystal aficionado to achieve their own vision with sparkling Swarovski crystals.
APPS36. Are there any apps available?
Create Your Style offers two different apps for free – one focusing on instructions, one featuring the popular color combination tool.
Create Your Style Instructions: The Create Your Style Instructions app for the iPhone and iPad is your direct connection to inspiring ideas, sparkling designs and the latest crystal innovations – at your fingertips. Creativity is just a swipe away.
CYS COLOR CAROUSEL: Coming up with gorgeous color combinations from the many shades of Swarovski crystals you can choose from has never been easier. The new App for iPad or iPhone, and for Android smart phones or tablets, makes it a cinch! Whether you want striking contrast, soft harmony or a coordinating shade in Crystal Pearl, just spin the wheel or click on the color strip to find your preferred option. You can save it to your Favorites to look at later, post it on Facebook or email it to a friend for a second opinion.
Ambassadors37. What/who are Create Your Style Ambassadors?
The Create Your Style with Swarovski crystals Ambassador Program refers to a very exclusive network of well-known experts in the field of DIY, who have a strong passion for Create Your Style with Swarovski crystals, a high level of design expertise as well as a strong record in giving workshops. Create Your Style Ambassadors share their expert knowledge about application possibilities, techniques and design ideas during workshops as well as in their blogs which are published on www.Create-Your-Style.com.
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