INNOVATIONS: Fall/Winter 2012/13


Innovations Fall/Winter 2012/13
Innovations Fall/Winter 2012/13
Innovations Fall/Winter 2012/13
Innovations Fall/Winter 2012/13

This season’s innovations from SWAROVSKI ELEMENTS mirror the trend towards embracing an urban way of life. With its melting pot of communities and cultures and its rainbow-hued expressions of creativity, the city provides inspiration for the newest cutting-edge crystal additions to emerge from SWAROVSKI ELEMENTS’ design studios.
Have a look at inspirational design pieces!

New colors provoke new artistic expressions
Confidence characterizes the newest shades to grace the SWAROVSKI ELEMENTS color spectrum, in tune with the positivity that stems from a collective desire to preserve natural and urban culture in equal measure.

Innovations Denim Blue The associations with the color blue are powerful and universal. We live, after all, on the blue planet; blue has a profoundly calming effect on the psyche; and blue skies signal optimism. The addition of Denim Blue to the color range brings with it all this and more: it is hip and practical, and it connotes a sense of freedom; it is sophisticated and understated, and it is unisex; it also works for everything from casual sportswear to elegant eveningwear. Designers have long accorded the color blue pride of place in their palette because of its capacity to unify so many diverse hues across the spectrum.

Innovations Crystal Petrol Pearl

A member of the same tonal family, the new Crystal Petrol Pearl effect was inspired by the deep teal blue tones of a peacock’s feather. Crossing the gender divide as nimbly as Denim Blue, it works as well for tough utility gear as for more formal wear, either on its own in a block of color or as an accent with browns, greens, copper or yellow.

Innovations Crystal Antique Pink

The new Crystal Antique Pink effect signals the design world’s re-engagement with the romantic, rosier side of life, a dreamy, backward glance to the 1950s. Designers will delight in its adaptability and the harmonizing influence it has on so many other shades.


Fusion concepts: unveiling new Ceramic extensions
With their subtle sheen and versatility, six Ceramics colors will enhance this season’s Fusion Concepts assortment. Also in evidence is a revival of classic cuts: square, oval and pear shapes permit easy interpretation of the popular preference for combining mixed materials with different design elements. An example among the newcomers is Twist Sew-on Stone, which, with its wider holes, is well suited to thicker materials such as leather strings, reinforcing the androgynous look that features so strongly this season. As a counterpoint to toughness, the new Ceramic Heart gives romantic designs a modern edge. Colors such as Marbled Blue, Marbled Terracotta and Marbled Seagreen perfectly echo the unisex feel.

New Crystal Stones: inspired by the city, captured in crystal
Three newcomers have joined the Flat Back category this season: already available in No Hotfix, Classic Square Flat Back Hotfix has arrived to open up new creative expressions across fashion, accessories, interior design and even DIY. With its fascinating interplay between yin and yang, rough and smooth, Graphic Flat Back Hotfix & No Hotfix reinforce the strong cross-gender trend in active and casual wear, especially when used in clusters or in 3D effects on unisex accessories.


The flexibility of this category has been amplified by the addition of enchanting and whimsical summer sorbet shades to the smoothly tactile Cabochon Flat Back Hotfix range, which give a nod to 1950s nostalgia. Conversely, when combined with metals and rivets, the look suddenly becomes young, hip and cool.


The transformative power of Sew-On Stones to elevate ordinary textiles and accessories to extraordinary hi-luxe items has been heightened by the expansion of their range of colors and effects. Rivoli, XILION, Oval, Navette and Drop Sew-On Stones all exert a glittering alchemy on everything they embellish, so designers will be delighted by the supplementary creative opportunities now on hand.



In step with the 21st century shift away from ostentatious luxury, the new Contour Baguette Fancy Stone is an elegant update on the traditional baguette shape. Simpler indents convey a more organic feel, enabling easier combination with round and sharp cuts. Another addition to the Graphic family of SWAROVSKI ELEMENTS, the Graphic Fancy Stone’s offbeat irregularity is perfectly suited to the gender-neutral look currently in vogue. Meanwhile, its unique faceting, yielding refractions and reflections of unmatched brilliance, has allowed the long treasured XILION Heart to carve out a place that is entirely unrivalled – a position that is even more entrenched thanks to its recent upgrade.


A plethora of new Settings, plus one line extension, are available in unplated brass in two iterations per size of Fancy Stone: a solder version with a closed back and no holes, and a DIY Sew-On Stone one with an open back and two parallel holes through the sides. With these innovations, setting stones has never been easier or more convenient.


The new Oval Bead radiates retro appeal while giving traditional design a modern twist, opening up plenty of possibilities for cutting-edge design applications, particularly in DIY. The new, charmingly name Wild Heart Bead is just that – a gloriously unrestrained, slightly elongated take on this much-cherished, stylized heart shape, lending it a rock ‘n’ roll edge. Following last February’s launch of the two-hole Square Bead, it is now available in a smaller size (8x8 mm) – ideal for use in fashion and accessories. The strong demand for oversized pearls has been met with a 16 mm sized Crystal Pearl; correspondingly, the larger hole allows for funkier threading materials, such as leather.


Pendants have certainly not been ignored for Fall/Winter 2012/13: new arrivals come in the form of Helix Pendant, which is, uniquely, faceted on all surfaces and refracts a particularly high brilliance that is in big demand for fine jewelry. It is joined by Rhombus Pendant, whose clean, geometric lines and faceting suggest an updated ’40s classic, along with a pendant expression of the gender-neutral Graphic Pendant. Manish Arora’s delightful ‘Love Story of the Heart’, expressed in heart-shapes named Crazy 4 U Heart, Devoted 2 U Heart, Miss U Heart, Forever 1 Heart, Truly in Love Heart – witty symbols that chart five stages of the state of being in love – has been extended with the addition of three new colors that are as charming as their names suggest: Amethyst, Aquamarine and Rosaline.


Urban elegance inspires the latest cuts
The latest sparkling products to join the SWAROVSKI ELEMENTS’ Fall/Winter 2012/13 range have their roots in this season’s trend, which focuses on our quest to recreate the natural environment within our own urban space. These innovations are a tribute to all the artists and craftsmen who draw inspiration from the exhilarating cultural references of the city, and transform their experience into a dazzling wellspring of crystal creativity.



Inspirational design pieces - Fall/Winter 2012/13
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Crystal Leaves: Collier Crystal Leaves: Earrings Dangling Graphics: Collier Dangling Graphics: Earrings Harvest Moon: Bracelet & Earrings Harvest Moon: Collier Pearls in blue: Bracelet Pearls in blue: Long Necklace Pearls in blue: Pendant Necklace Wildhearts: Earrings Wildhearts: Necklace Wildhearts: Pendant Necklace Wild Flowers: Earrings Wild Flowers: Long Necklace

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