INNOVATIONS: Fall/Winter 2013/14



This season, SWAROVSKI ELEMENTS analysts have identified globalization as the key trend behind the latest cutting-edge crystal additions to the SWAROVSKI ELEMENTS range. The innovations for Fall/Winter 2013/14 are a response to an emerging counter-trend of ‘glocalization’ – the move to embrace national heritage and local traditions, inspired by Austria’s folkloric charm and picturesque scenery.

Have a look at inspirational design pieces!
Fall/Winter 2013/14 new colors and effects
Key to Open the Forest Pendant
Pure Leaf family
Victory Pendant
BeCharmed Bead, Pearls and Rondelle
Cabochon Chaton and Crystal Rocks (washable)

Inspirational design pieces - Fall/Winter 2013/14
Be inspired by the stunning design pieces created with SWAROVSKI ELEMENTS by the CREATE YOUR STYLE Design Team. Don't miss the step-by-step instructions for two sparkling necklaces!
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Victory Pendant: Earrings Vitory Pendant: Necklace Key Pendant: Collar Key Pendant: Necklace Key Pendant: Bracelet Pure Leaf Pendant: Earrings Pure Leaf Pendant: Necklace

New colors and effects for Fall/Winter 2013/14

 Light Turquoise

Newcomer to the SWAROVSKI ELEMENTS palette, Light Turquoise, recalls the clear blue skies of Alpine treks, the Arctic winter, and the Caribbean summer. It provides a striking contrast for earthy tones, an uplifting accent in black and white designs, and a fresh look when combined with pastels.

 Crystal Blue Shade

Two subtle new effects, the shimmering silver and blue of Crystal Blue Shade, and the mysterious elegance of Crystal Grey Pearl, work well across a variety of looks, from sporty and glamorous to elegant and romantic.

 Crystal Grey Pearl

Crystal Grey Pearl

 Crystal Pearl Neoncolors (Orange, Pink and Yellow)

Crystal Pearl Neoncolors (Orange, Pink and Yellow) project youth and energy, giving designs a fashionable, show-stopping touch. Line extensions include the fuschia and orange hints of Crystal Astral Pink and five new matt-finish Ceramic Colors: Marbled Black, Blue, Light Frey, Terracotta, and Yellow.

Key milestones for Fall/Winter 2013/14
The revolutionary new XIRIUS 1088 is a miracle of high-precision geometric and optical measurement: with its intricate, gemstone-like cut and complex faceting, it has an unprecedented brilliance that outshines anything ever seen before, taking crystal one step closer to the diamond. Available in chatons from size PP14 upwards (2mm – 12mm), this groundbreaking innovation has also been used in the sophisticated new Inset Snap Fastener, as well as to upgrade Chaton Bandings and Chaton Motifs, Rivets, Chaton Montées and Crystal Mesh, as well as various Cupchains and Findings.

Japanese-American conceptual artist Yoko Ono has provided the inspiration for a new and exciting exclusive crystal that is cut in the shape of a key. The resulting cool and contemporary Key-cut crystal collection symbolizes her hopes and dreams for our planet. The Key to Open the Forest Pendant comes in six effects and one color over two sizes: 30mm is perfect as a bracelet charm, while 50mm, with a hole big enough to thread with leather or metal chain, makes a striking centerpiece when used as a single element.

The entirely new Pure Leaf family is a major element in the back-to-nature trend. The symmetrical faceting of this delicate, navette-shaped crystal is inspired by a leaf and is a subtle signature detail for use across an entire collection. Comprising Pure Leaf Fancy Stone, Pure Leaf Flat Back No Hotfix and Hotfix, Pure Leaf Sew-on Stone and Pure Leaf Pendant, colors and sizes are standardized throughout the family. Another versatile new product linked to this trend, which combines beautifully with the Pure Leaf Family, is the Pure Baguette Fancy Stone: with its modern cut and leaf motif, it lend a cool, contemporary appeal.

The new Victory Pendant is lightweight, ultra modern and sleekly shaped like a medal, and looks fabulous in circular Sixties-style patterns. Also new are Mini Beads (Oval, Round and Square), available in five effects and 12 colors across variety of small geometric shapes that are perfect for perforated, filigree-type jewelry designs.

Meanwhile, the wonderfully creative BeCharmed Bead assortment has been expanded, while Crystal BeCharmed Pearls are being launched in all the Crystal Pearl, Gemcolors and Neon Pearl shades, offering brilliant ways to make a style statement whatever the mood, season or holiday. The new BeCharmed Rondelle provides functional brilliance to a variety of DIY projects, while the existing BeCharmed concept has been extended to include the new XIRIUS 1088, giving enhanced radiance to jewelry.

Finally, the new delicately faceted Cabochon Chaton, in six effects with either matt or polished surfaces, offers an innovative take on pavé for the entire jewelry sector. Upgraded Transfers, new effects and film variations for Crystal Fabric, and new effects for Crystal Rocks alongside newcomer Crystal Rocks (washable) are all included in the Forward-integrated Solutions.

These dazzling new additions to the SWAROVSKI ELEMENTS range are set to fire up the creative imaginations of hobbyists and enthusiasts everywhere, inspiring them to come up with ever more beautiful jewelry and accessories designs of their own.

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