INNOVATIONS: Spring/Summer 2011

INNOVATIONS EVOKE NATURE’S SPLENDOR


Inspiration through innovation
Luminous, captivating and radiant with the beauty of nature, the latest introductions to the SWAROVSKI ELEMENTS range spark a wealth of creative inspiration for design talents across the world.


Designer Editions: borrowed from nature, captured in crystal
Following the début of legendary designer Andrée Putman’s ‘Fantastic Flowers’ in February 2009, SWAROVSKI ELEMENTS is delighted to announce her completion of this collection with three beautiful new pieces. The Ginko, Zinnia and Lotus Pendants are delicate, crystalline interpretations of leaves found in nature, their organic shapes providing an aesthetic counterpoint to their graphic faceting. Innovative use of indents in the design of Zinnia and Lotus gives the illusion of a pattern of symmetrical ‘holes’, lending them a contemporary feel. As with all Designer Editions moving forwards, this collection now bears a distinctive stamp on its packaging.

These highly distinctive pendants make eye-catching centerpieces for necklaces created in a range of different techniques. Knotting gives a casual, natural appearance, while crocheting produces a more romantic look.



Fusion Concepts: trend-driven style
Hot on the heels of last season’s Crystal Mosaics come Ceramics, a unique selection of loose Ceramics, Flat Backs, Beads and Pendants that draw on the natural beauty of fired earth. Available in a tonal range of Marbled Black, Marbled Blue, Marbled Ivory and Marbled Yellow, these latest innovations are the first to offer fully cut ceramics as a creative material. Completely opaque, their highly polished finish produces subtle reflections, while the textural craquelure effect creates individual, discreetly elegant pieces. Tough and scratch-resistant, they open up new functional design possibilities, such as key ring accessories and extra-narrow bead fixings.

When combined with crystal these new innovations bring a natural dimension to designs, while avoiding the issues associated with genuine stones – such as no standardized holes, and size and color variations.


New colors and effects: botanical beauty
From pale lavenders to lush greens, the latest colors and effects in the SWAROVSKI ELEMENTS range unashamedly celebrate the beauty of plant life.



Innovations Provence Lavender Redolent of sunny, fragrant hillsides in Southern France, Provence Lavender
hints at the unconventional and extraordinary. This pale violet hue with a touch
of blue perfectly complements other SWAROVSKI ELEMENTS lilac colors.

Innovations Fern Green

In line with the desire to lead a more organic way of life, Fern Green
reflects nature’s soothing embrace. A forest floor of soft ferns, a meadow
shimmering in morning dew – this new shade of green conjures luscious
tranquility in a variety of cuts, shapes and sizes.

Innovations Crystal Lavender Pearl

The ultimate in luxury, Crystal Lavender Pearl combines glamorous refinement
with elegant understatement. Its smooth, shimmering tones offer a look both
timeless and contemporary.

Innovations White Opal Underlining the trend for pale shades and opal colors, SWAROVSKI ELEMENTS has extended its range of existing White Opal
Crystal Stones to include large sizes in Fancy Stones, Beads and Pendants.

SWAROVSKI ELEMENTS cuts: Art Nouveau romance meets Art Deco luxury
With their geometric shapes and brilliantly cut, light-reflective luminosity, the Wing family of Crystal Stones provides a modern interpretation of the romantic, abstract lines of the Art Nouveau era. So called because of their graceful wing form, the latest additions are the trapezium-shaped Wing Flat Back (available in Hotfix and No Hotfix) and the asymmetrical, finely faceted Wing Fancy Stone, Wing Bead and Wing Pendant. The Flat Back makes excellent surface decoration – for instance in home décor. The Wing Bead and Pendant can be used across a range of applications including beading, stringing and wiring.

The successful Cosmic Ring family is augmented by the Cosmic Square Ring, a versatile, playful new crystal. Its organic, off-centre design and irregular cut brings sparkling accents and a fresh look to contemporary creations. The Ring also makes a dramatic functional piece in sewing projects.

Thanks to its unique asymmetric cut, the increased number of facets and unmatched brilliance, the upgraded XILION Heart Pendant strikes a bold, futuristic note. Available in multiple colors, effects and sizes, the new pendant offers the glorious refractions and reflections associated with all XILION cuts. It will bring extra sparkle to existing beading projects, and a spark of inspiration to new ones.

The innovative Square Bead Double Hole, sporting two parallel holes, invites a huge variety of creative combinations, while the conically-shaped Artemis Bead presents a contemporary version of traditional spacer beads. Both are valuable technical assets for the stringing of double-stranded bracelets or chains and stringing end solutions for lariat necklaces.

With its strong lines and straight facets, the geometric Cubist Bead is now available in large sizes (20x13.5 and 28x18.5 mm) for even greater impact. Again complementing the trend towards organic forms, the asymmetrically-shaped Crystal Baroque Pearl boasts a chic, lustrous gleam. It gives a natural touch to beading and stringing projects with the added benefit of standardized hole sizes

Finally, Snap Fasteners, Decorative Buttons and Jeans Buttons see line extensions in the best-selling crystal effects, while tiny 3 mm Rondelles and two new flower-shaped Filigrees give a contemporary twist to vintage looks.



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